Fashion News

H&M Canada Faucets Three Canadian Artists for Restricted Version BCA Shirts

courtesy of H&M Canada

Trend + philanthropy = a giant tick from us.



Immediately, H&M Canada has introduced the launch of a variety of T-shirts to help Rethink Breast Most cancers, a Toronto-based charity that works to empower and educate younger ladies on the subject of breast most cancers.

In partnership with the group, H&M tapped three Canada-based artists: Cécile Gariépy, Emily Taylor and Grace Cho. Every artist was tasked with drawing an illustration that may then be featured on a restricted version shirt to assist increase cash for Rethink Breast Most cancers’s vital work.

Every shirt retails for CAD$17.99 with 50 per cent of the proceeds from every sale being donated to Rethink Breast Most cancers.

MJ DeCoteau, the founder and government director of the charity, stated in a launch, “Rethink is consistently looking for artistic methods to coach younger individuals about breast well being and in addition to assist help the younger ladies impacted by a breast most cancers prognosis. By partnering with a number one world vogue retailer like H&M, we will proceed to develop our motion in a daring and interesting means and entice a brand new era of supporters.”

In the meantime, Frédéric Tavoukdjian, the nation supervisor for H&M Canada, stated, “This assortment goals to empower Canadian ladies to know the details concerning their very own breast well being. It is a trigger that resonates with each our colleagues and our clients, and [we are] proud to supply help.”

The designs are distinct to every of the artist’s personal aesthetics. Grace Cho’s design options two ladies high-fiving with the phrases ‘Self-Care Membership’ printed beneath, while Emily’s design options two flowers and Cécile’s has a feminine character with the phrases “Feeling Myself.” And seeing because the trigger is such a worthwhile one, there’s no want to decide on your favorite – we are saying, purchase all three!

The restricted version breast most cancers consciousness T-shirts will probably be accessible in H&M shops throughout Canada and on-line from October 1, 2019.



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