Any hockey sport could make followers pissed off, careworn and even angered — and the Philadelphia Flyers know that.
That gave start to a brand new, quite unusual idea for the 2019-20 marketing campaign, the place the crew is giving followers a option to voice their frustrations harmlessly throughout video games: a “Disassembly Room.”
The room, positioned in Wells Fargo Heart, is a rage-room model house that may give followers the possibility to unleash some feelings, relax and, properly, break stuff. Carrying protecting gear, followers can take out their anger on plenty of objects, together with televisions, glass furnishings and extra with issues like baseball bats and sledgehammers. These objects may characteristic the brand of the Flyers’ opponent on a given evening.
For a crew that got here up with Gritty final 12 months, the trend room is on the identical degree of uniqueness, as Philadelphia’s rage room would be the first of its form to be positioned in a serious skilled sports activities enviornment.
“The idea is certainly one-of-a-kind and non-traditional,” Flyers and Wells Fargo Heart president of enterprise operations Valerie Camillo stated in a launch from Wells Fargo Heart. “We ran the idea by a few of our followers who instructed us they thought this might be a contemporary option to have some innocent enjoyable. I’ve by no means heard of a rage room earlier than the design crew pitched the thought. Now, I am unable to wait to get in there and take just a few whacks.”
It is going to make its debut on Wednesday at Philadelphia’s dwelling opener towards the New Jersey Devils, the place followers will get to make walk-in reservations for the room. For the rest of the season, followers will have the ability to e-book reservations for future video games.